How can it be made easier for people to use a sunscreen everyday?
By creating Altruist we have tried to solve this problem. Sunscreens need to be easy to apply, leave no residue and feel very much like a moisturising cream. Also, they need to be affordable, so they can be applied liberally. Personally (Dr. Bernie), I use Altruist SPF30 as my post shave moisturiser and then extend the application to cover my ears and rest of face, too. this is what I advise my patients to do, too.
