Altruist was developed specifically by experts, with a passion for preventing skin cancer, who want to change attitudes to sun care all over the world – that is why they keep the cost low, to encourage people to use more and be safer.
Developed by leading British dermatologist and skin surgeon, Dr Andrew Birnie, and Dutch economist David Westerbeek van Eerten, the brand is as altruistic as the name suggests. It is born out of a shared passion for preventing people from suffering from skin cancer. Developing the product in their spare time and using their own expertise and connections has allowed the pair to keep product development costs as low as possible, passing these savings directly to the consumer with the product’s competitive price point.